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Browse these tools and find resources to help you make decisions on starting or growing your enterprise. Your SCORE mentor can assist in putting your ideas into action.

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Small Business Saturday sign
Blog

Five Ways Service-Based Businesses Can Use Small Business Saturday to Boost Their Brands

November 6, 2018,

If your business provides services instead of products, you can still reap the rewards of Small Business Saturday.

search engine optimization
Blog

Get Found Online with These 3 SEO Tactics

October 9, 2018,

SEO was once a specialized skill that required hiring a professional. Now, there are plenty of tools and tips you can use to improve your website’s SEO by yourself.

refine your pitch
Blog

The Elevator Pitch: What, Why and How?

August 21, 2018,

An elevator pitch is a concise introduction of a business, a product or a service. Learn why you need one and how to create it.

omnichannel marketing
Blog

How Cross-Channel Marketing Can Help Your Small Business

July 31, 2018,

Learn how a cross-channel marketing, also known as omni-channel marketing approach to marketing, can yield better results.

franchise checklist
Template

Questions to Ask Franchisors

Download this template for a list of questions you should ask a potential franchisor before entering into any kind of agreement. Read more

casual office meeting
Blog

Why Authenticity is Underrated in Small Business Marketing

July 11, 2018,

In today’s authenticity-driven marketing landscape, small businesses have a leg-up on big businesses. Learn how your small business can compete against large companies.

marketing plan lightbulb
Blog

How to Write a Marketing Plan in 5 Easy Steps

July 10, 2018,

Knowing how to write a marketing plan can mean the difference between scattershot marketing well-thought-out marketing that helps grow your business.

you are your own brand
Blog

Four Essential Elements to Infuse in Your Personal Branding Efforts

July 5, 2018,

When you own a small business, you and your company image are entwined. By making your personal branding efforts a priority, you can boost awareness of your company and attract new customers.

Pricing
Template

Financial Projections Template

Download this financial projections Excel template to calculate your startup expenses, payroll costs, sales forecast, cash flow, income statement and more. Read more

The Megaphone of Main Street: Women’s Entrepreneurship, Infographic #3: The Impact of Mentoring on Business Success
Infographic

The Megaphone of Main Street: Women’s Entrepreneurship, Infographic #3: The Impact of Mentoring on Business Success

SCORE’s latest infographic shows the impact of mentoring on business success. Read more

public relations press release
Blog

The 4 WHYs of Public Relations

May 15, 2018,

Public relations can be a confusing marketing tactic. It operates differently than other marketing tools. PR is a combination of news and sales, and to generate media interest in your story, you must think like a journalist to create a story that’s newsworthy and then “sell” it to media.

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