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This course will help entrepreneurs and small businesses better understand the different types of IP and how best to exploit IP through licensing. We will cover the business and legal dynamics of IP licensing as it applies to the entertainment business.
While large multi-media and entertainment conglomerates may have been the first to successfully leverage IP assets, now even small businesses can find ways to utilize their trademarks and copyrights to drive their successful brand development. Through licensing deals, companies can maximize exposure of their brand, build brand equity, grow IP market value -- and even generate much-needed revenue.
The first part of the presentation will focus on IP rights, such as trademarks and copyrights, used to leverage a businesses value and worth. Find out what parts of your business are protectable IP. What are your most valuable IP assets? Do you need to protect your IP globally? How can you best protect your IP assets on a limited budget?
The second part of the presentation will focus on the anatomy of a typical IP license in the field of entertainment: what are the key elements of every IP license that are the most significant to both the licensor and licensee? How can the structure of IP licenses affect royalty revenue? What legal provisions are essential with respect to protecting licensors and licensees from infringement claims? And what pitfalls should new businesses be wary of when they contemplate a licensing relationship?